THE STRUCTURE OF STRATEGIC COMMUNICATIONS DURING THE WAR: THE CASE-STUDY OF THE TELEGRAM CHANNEL INSIDER UKRAINE

Yuskiv B. and Karpchuk N. and Pelekh O. (2022) THE STRUCTURE OF STRATEGIC COMMUNICATIONS DURING THE WAR: THE CASE-STUDY OF THE TELEGRAM CHANNEL INSIDER UKRAINE. Politologija, 2022 (3): Vol.107. pp. 90-111.

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Abstract

is article focuses on the issue of strategic communications of Ukraine during the Russian-Ukrainian war, which began on February 24, 2022. e authors consider strategic communications as a system consisting of invariant and variable components that can be projected in media reports. e authors proceed from the fact that, on the one hand, the media are an instrument of strategic communications, and on the other, strategic communications are transformed and reflected in media reports. e study is aimed at revealing the structure of strategic communications, which is a characteristic of the period of armed conflict. Reports of the Telegram channel Insider Ukraine during the first 100 days of the war were analyzed. On the basis of a reflexive thematic analysis, using a one-way dispersion analysis, it has been found that the strategic communications of Ukraine during the war period consist of the following invariant components: interactive communications of Ukraine, operational communications of Ukraine, extraoperational communications of Ukraine, operational and extraoperational communications concerning the RF. ese generalized components have their own sub-components, the intensity or total absence of which in media reports can be related to specific events of the war period. is study contributes to the understanding of the structure of strategic communications in general and during the war in particular.

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