Mykytyn T. (2018) PLACE OF MARKETING OF SUSTAINABLE DEVELOPMENT IN WORK OF AMALGAMATED HROMADAS. Globalization, the State and the Individual, 2018 (№1): (17). с. 35-42.
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Текст
Place of marketing of sustainable.pdf Завантажити (3MB) |
Анотація
It is proposed to use in the work of joint territorial communes the marketing of sustainable development as the process of planning and implementing the conception concerning prices formation, the advancement and realization of ideas of goods and services by way of exchange which will meet the purposes of consumers and contribubutes to the sustainable development of society. This kind of marketing had been suggested to be used by D. Fuller in 2000. Historic stages are given of the formation of sustainable marketing and of development of this direction in Ukraine. At present in Ukraine the marketing of sustainable development is not being used.
The use of instruments of marketing of sustainable development will help joint territorial communes to use with maximum efficiency their own available resources and to achieve the maximum result taking into account the
needs of commune residents.
Тип елементу: | Стаття |
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Додаткова інформація (бібліографічний опис): | Mykytyn T. Place of marketing of sustainable development in work of amalgamated hromadas / T. Mykytyn // Globalization, the State and the Individual. - 2018. - № 1 (17). - P. 35-42. |
Ключові слова: | joint territorial communes, strategy of commune development, sustainable development, ecological marketing, green marketing, marketing of sustainable development |
Тематика (за УДК): | 3 Суспільні науки > 33 Економіка. Економічна наука > 330 Економіка в цілому |
Підрозділи: | Факультет документальних комунікацій, менеджменту, технологій та фізики > Кафедра менеджменту |
Користувач, що депонує: | О. В. Іванчук |
Дата внесення: | 29 Лип 2024 08:19 |
Останні зміни: | 29 Лип 2024 08:19 |
URI: | http://repository.rshu.edu.ua/id/eprint/14154 |
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