PLACE OF MARKETING OF SUSTAINABLE DEVELOPMENT IN WORK OF AMALGAMATED HROMADAS

Mykytyn T. (2018) PLACE OF MARKETING OF SUSTAINABLE DEVELOPMENT IN WORK OF AMALGAMATED HROMADAS. Globalization, the State and the Individual, 2018 (№1): (17). pp. 35-42.

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Abstract

It is proposed to use in the work of joint terri￾torial communes the marketing of sustainable development as the process of planning and implementing the conception concerning prices formation, the advancement and re￾alization of ideas of goods and services by way of exchange which will meet the purposes of consumers and contribubutes to the sus￾tainable development of society. This kind of marketing had been suggested to be used by D. Fuller in 2000. Historic stages are given of the formation of sustainable marketing and of development of this direction in Ukraine. At present in Ukraine the marketing of sustain￾able development is not being used.
The use of instruments of marketing of sus￾tainable development will help joint territorial communes to use with maximum efficiency their own available resources and to achieve the maximum result taking into account the
needs of commune residents.

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