HUMOUR IN MODERN POLITICAL ADVERTISEMENTS

Kasatkina-Kubyshkina O.V. and Kuriata Y.V. (2022) HUMOUR IN MODERN POLITICAL ADVERTISEMENTS. International forum: oproblems and scientific solutions, 2022 (97). pp. 262-267.

[img]
Preview
Text
Kasatkina-Kubyshkina O., Kuriata Y.pdf

Download (6MB) | Preview

Abstract

Performing functions of information dissemination and propaganda, political advertising affects the content and quality of social values, traditions and norms. The specific features and functions of humour in political advertising and communication as a powerful means of the influence on the mass consciousness and the formation of electorate behaviour are considered. As forms of political humor are flexible, the most common lexical stylistic devices in political communication are analysed.

Item Type: Article
Additional Information: Kasatkina-Kubyshkina O. Humour in modern political advertisements / O. Kasatkina-Kubyshkina, Y. Kuriata // International forum: oproblems and scientific solutions : Scientific Collection «InterConf»: with the Proceedings of the 9th. - №97. - 2022. S. 262-267.
Uncontrolled Keywords: political humour, political communication, political discourse, forms and functions of political humour, lexical stylistic devices
Subjects: 6 Прикладні науки. Медицина. Техніка. Сільське господарство > 65 Керування підприємствами. Менеджмент. Організація виробництва, торгівлі, транспорту, зв'язку, поліграфії > 659 Реклама. Система інформації. Служба зовнішньої інформації та реклами (паблик рілейшнз)
Divisions: Філологічний факультет > Кафедра практики англійської мови
Depositing User: Ірина Гаврилюк
Date Deposited: 02 May 2023 08:52
Last Modified: 04 Jan 2024 11:01
URI: http://repository.rshu.edu.ua/id/eprint/11163

Actions (login required)

View Item View Item